Top Ten Reasons to Use Variable Data in Your Marketing Campaign

Here are the top 10 reasons you should use variable data in your marketing campaigns:

#10 - You have the data, you pay to store the data, why not use what you're paying for to work for you?

#9 - It has been proven to increase response rates; sometimes to double-digits - unheard of with traditional direct marketing.

#8 - You want to learn something new.

#7 - It is cool.

#6 - It makes your company stand out from all the other messages being delivered to mail boxes, in boxes, and mobile phones.

#5 - It requires more upfront planning for long-term benefits. Yes, it does, but it will pay off.

#4 - You want to increase market share.

#3 - You want make your company shine.

#2 - You want to make yourself shine.

And...the #1 reason to use variable data in your marketing campaign...

It makes the piece relevant to the consumer which converts to more sales.