Interesting Distinction 1:1 Versus Transpromo

Digital Nirvana posted a great article about the distinctions between 1:1 and Transpromo.

In my opinion, there are 2 items to consider when reading this article:

1. There is middle ground for the small players - for instance trade association with 100,000 members - 1:1 is an excellent application for member dues renewals and can use transpromo as a part of that renewal process. 
2. A good 1:1 campaign shouldn't be a one-off. It should be designed to be used again and again with constant data feeds and multi-channel touches (not just a print piece). And it must incorporate the 5-5-5 method for tracking of actual response rates. 

Now for the article from Digital Nirvana, you can read it here:
http://thedigitalnirvana.com/2009/05/it’s-time-to-draw-the-line-between-11-and-transpromo.

Top 10 Variable Data & Marketing Blogs

Since starting this blog I've found some great articles and blogs about Variable Data Printing, 1:to:1 marketing and marketing in general. I thought I'd share the knowledge so you can enjoy them too. Here is my personal top 10 list:

1. USPS Deliver Magazine http://www.delivermagazine.com/
2. Data Guide http://www.dataguide.com/Print-Blog/
3. Print CEO http://printceo.com/
4. Big Fat Marketing Blog http://bigfatmarketingblog.com/
5. Pat McGraw's Marketing Optimization http://www.mcgrawmarketing.com/
6. Adobe's VDP Resource Center http://www.adobe.com/products/vdp/casestudies/index.html
7. Spurspectives http://spurspectives.com/
8. The Print Concierge Blog http://theprintconcierge.wordpress.com/
9. Kodak's Print Ambassador Site http://www.printambassador.kodak.com/

And just because it's entertaining and informative:

5 Blogs Before Lunch http://daveibsen.typepad.com/5_blogs_before_lunch/