Each day we're bombarded with messages from tv, radio, mail, email, and billboards - to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it?Here are my favorite ways to make a message standout:
- Relevant - is your message relevant to the audience?
- Offer - does the accompanying offer make sense?
- Personal - is your message personally directed to the individual?
- Emotional - does your message evoke emotion?
All of these play a role in the split second decision someone makes about whether they are going to read, digest and, maybe, act upon your offer. Honing these can make your message STANDOUT.
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