Interesting Distinction 1:1 Versus Transpromo

Digital Nirvana posted a great article about the distinctions between 1:1 and Transpromo.

In my opinion, there are 2 items to consider when reading this article:

1. There is middle ground for the small players - for instance trade association with 100,000 members - 1:1 is an excellent application for member dues renewals and can use transpromo as a part of that renewal process. 
2. A good 1:1 campaign shouldn't be a one-off. It should be designed to be used again and again with constant data feeds and multi-channel touches (not just a print piece). And it must incorporate the 5-5-5 method for tracking of actual response rates. 

Now for the article from Digital Nirvana, you can read it here:
http://thedigitalnirvana.com/2009/05/it’s-time-to-draw-the-line-between-11-and-transpromo.